Chowrangi

Years ago I learned a simple yet powerful marketing secret: You must become so convinced of the benefits of your product or service that you feel you’d be unjustly depriving people by not doing everything in your power to get the word out.

In other words, if the product or service you provide is truly of benefit to others, then marketing becomes a duty. Not spreading the word is irresponsible and unethical.

Of course, the opposite is also true. If you have a product or service with no real benefit, then to actively market it would be irresponsible as well. If deep down you have doubts as to whether what you’re providing is of real value, you’ll probably sabotage yourself in your marketing efforts. I see this all the time among small business owners — they often don’t believe enough in their products to aggressively market them. So they hold back and fill their days with non-marketing activities instead. Doing too much marketing makes them feel uncomfortable.

I’m not advocating trying to fool yourself into believing in your product/service when you don’t. I’m suggesting you consult your conscience to see what you already believe. If you run your own business and don’t market it very well (a common situation), is it possible you don’t really believe in the benefits you provide? Or if you feel you’re ready for a better job but don’t go out and apply for one, could it be that you secretly feel the potential employer would be better off hiring someone else?

How well do you market yourself in other areas? Do you hold back from pursuing new friendships or relationships because you don’t believe enough in the benefits that others would experience from your companionship? What would happen if you truly believed in the benefits you can provide?

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• Clear the Dust - November 20th, 2008
• Exactly What They Want - November 20th, 2008
• Punjab Heats Up - November 19th, 2008
• Eyeball to Eyeball - November 18th, 2008
• No Surprises There - November 18th, 2008
• Yousuf Ready to Leave "Power" - November 18th, 2008
• OGRA Website Hacked By Indian Hackers - November 17th, 2008
• Friends Of Pakistan Again Disappoints - November 17th, 2008
• New But Old Dimensions - November 17th, 2008
• After the Loan - November 16th, 2008